While PETA has engaged in some crazy and unethical tatics to get noticed and their message across, how they advertise their cause is genius. Everyone knows and remembers what PETA stands for, their message and what they're fighting for. Saving animals is important, and to get noticed, they partake in outlandish campaigns. Getting celebrities, like Joaquin Phoenix, to discuss their latest message is definitely effective, as our culture is obessed with stars.
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